Why would tech companies even need marketing departments?
Think about this for a second.
While it varies by every specific check-writer out there, I'd assume some of the biggest reasons that companies buy tech, i.e. software, are:
The tech specs of the software suite
The relationship to the sales guy involved in the deal
Ability to configure or customize around a specific pain point
If the demo mapped well to their data and needs
Because all the…
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