What Is Even Happening?

What Is Even Happening?

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What Is Even Happening?
What Is Even Happening?
The annual spending on men's wear is up 70 percent since 1998. Here we go...
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The annual spending on men's wear is up 70 percent since 1998. Here we go...

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Ted Bauer
Mar 11, 2014
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What Is Even Happening?
What Is Even Happening?
The annual spending on men's wear is up 70 percent since 1998. Here we go...
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Chart1

Check out the chart above, via here. There are other charts of interest in said post, but essentially, here's a quick takeaway: around 1998, the total market for menswear was about $270 billion. This year? It's going to approach $500 billion. In major economic markets around the globe in 2013 (like the US and Germany), men's clothing sales outperformed …

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