The biggest dichotomy of 2020 (out of many!)

It has to do with data and beliefs.

On the organizational side, those companies that actually are "data-driven" -- think Amazon or Facebook, which have tremendous scale but do actually do things with data, information, and testing, as opposed to Topeka Tommy who claims to and then makes every decision off his gut -- made a bazillion dollars, and their founders got richer than God at some …