The "chase woke, go broke" era

Corporations can help social justice movements in two key ways -- and no, not the ways you're thinking of.

This is going to be a tough post to skate, but I'll try to paint the edges with some nuance, insofar as I'm even capable of that.

First off: the word "woke" has been co-opted, as I think you probably know. It was a black movement word that became a flash-point for white people, especially further-right people, in the culture wars. Details here.

Now you ha…