The endowment effect at work

People value things more when they feel like they have earned them.

People -- wait, not people, but academics and policy wonks -- have been talking about "nudges" for a few years now, with Cass Sunstein (who I think works for Biden now) being one of the big names in that space. Here's an interview with a woman who went to Yale, worked for Obama, worked for Google, and now has a podcast under Malcolm Gladwell's umbrella.…