The future of politics (are you listening, Rand Paul?) could be addressable advertising

[youtube http://www.youtube.com/watch?v=-O-fOIGm8vI&w=620&h=315] It seems like people have been discussing this idea of "what Big Data can really do" for years without tremendously tangible day-to-day results (possibly because of this and this). Still, it seems logical that as SmartPhones become the primary gadget of a new global generation, a world can…