What Is Even Happening?

What Is Even Happening?

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What Is Even Happening?
What Is Even Happening?
The future of Siracha is in question
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The future of Siracha is in question

Ted Bauer's avatar
Ted Bauer
Oct 30, 2013
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What Is Even Happening?
What Is Even Happening?
The future of Siracha is in question
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About two weeks ago, Quartz did a pretty amazing profile of the makers of Siracha hot sauce, namely Huy Fong Foods in the Los Angeles area. They honestly should be the subject of a Harvard Business Review case study: they sell 20 million bottles of the stuff per year, clear about $60 million in revenue, have double-digit sales growth annually, and yet t…

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