What Is Even Happening?

What Is Even Happening?

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What Is Even Happening?
What Is Even Happening?
The Heinz-McDonald's breakup probably isn't that big of a deal, and has more to do with Brazil
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The Heinz-McDonald's breakup probably isn't that big of a deal, and has more to do with Brazil

Ted Bauer's avatar
Ted Bauer
Oct 28, 2013
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What Is Even Happening?
What Is Even Happening?
The Heinz-McDonald's breakup probably isn't that big of a deal, and has more to do with Brazil
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Breathlessly, The Huffington Post called it "the divorce of the century." But in reality, McDonald's and Heinz have been through this dance before -- notably in 1973, when a tomato shortage caused Heinz to focus less on their bulk fast-food accounts. After that, many Heinz executives believed they were "on the outside looking in," and in fact, U.S. cust…

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