The inherent contradiction involved in LinkedIn's new content marketing score is going to make the idea of employee engagement more important than ever

[youtube http://www.youtube.com/watch?v=PTb4-UaNWeY&w=620&h=315]

This is an interesting little sequence of events here. Follow along:

1. LinkedIn is much better at sending traffic back to your homepage -- and thus potential leads -- than Facebook or Twitter are. Remember: people go on Facebook to stalk or look at photos. No one really goes on LinkedIn for…