The media game has changed, and people still seem confused by why

[youtube=http://www.youtube.com/watch?v=KGAMnOjfnkE&w=600&h=315]

There have been a couple of interesting articles recently about the presence of "viral media" (more on that in a second). There was a profile of Gawker's Neetzan Zimmerman in The Wall Street Journal, including Zimmerman's traffic chart as compared to other authors. There was this profile of…