What Is Even Happening?

What Is Even Happening?

Share this post

What Is Even Happening?
What Is Even Happening?
The Tradwives And Alex Jones
Copy link
Facebook
Email
Notes
More

The Tradwives And Alex Jones

This overlap is more crucial to realize than we admit.

Ted Bauer's avatar
Ted Bauer
May 28, 2024
∙ Paid

Share this post

What Is Even Happening?
What Is Even Happening?
The Tradwives And Alex Jones
Copy link
Facebook
Email
Notes
More
1
Share

I stole this above illustration from here, which is a decent column about trad-wives.

I’ve stunningly written about this trend about six times by now (I may have a problem), including asking whether Katie Britt was a trad-wife.

If you look at that New York Times article above, you get this paragraph:

Media Matters coded and analyzed 327 recommended videos after exclusively interacting with tradwife content and documented what happened. We found TikTok’s recommendation algorithm rapidly populated our F.Y.P. [For You page] with conspiracy theory content and fearmongering, which made up nearly one-third of all videos served to the F.Y.P.

This is a crucial point here. I think sometimes people assume “trad-wife” content is made for women, but it’s not really.

Keep reading with a 7-day free trial

Subscribe to What Is Even Happening? to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ted Bauer
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More