95% of Twitter mentions for Elizabeth Arden are spam, eh?
I've written before about small business marketing success stories via Twitter, and I completely understand the potential value of Twitter, but there's a part of me that wonders why brands devote any true resource to it (other than maybe 20-25 minutes per day). Think about it: it's a ton of noise a lot of times, the best people to be on it are comedians…
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