Valuable content is the job of the entire marketing team

Jan 29, 2015

∙ Paid

Here's what we know, generally-speaking:

If you read enough blogs and marketing sites, you'd think content marketing is all the rage.
It certainly is in some respects, but 65% of B2C companies and 62% of B2B companies report NOT actually having any type of content marketing plan.
(You see the same things happening in the social media space.)
Content is ever…

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