How to fix a terrible conversion strategy
It's somewhat stunning to me how few marketers and salespeople think about their website's conversion strategy.
This is a true story, by the way; it's not made up in any way. A few years ago, I had this gig in marketing. Some teams got shifted around, right? Someone who was reporting up through a group called "Consumer" moved over to "Marketing." Differe…
Keep reading with a 7-day free trial
Subscribe to What Is Even Happening? to keep reading this post and get 7 days of free access to the full post archives.