Where is the tone-deaf line right now? Where is the positive-negative line?
It's hard to always know what's what in a crisis moment. Is your marketing tone-deaf? And are you sharing too much negative stuff?
I feel like these are important questions. I will try to take them one-by-one.
The tone-deaf line
It does feel like the rise in our fascination with entrepreneurship has led everyone to look at crisis as "an opportunity" or "a moment." I suppose that has some validity, but broadly I don't think coronavirus is a brand moment.
Relative to the widgets you sel…
Keep reading with a 7-day free trial
Subscribe to What Is Even Happening? to keep reading this post and get 7 days of free access to the full post archives.