Where is the tone-deaf line right now? Where is the positive-negative line?

It's hard to always know what's what in a crisis moment. Is your marketing tone-deaf? And are you sharing too much negative stuff?

I feel like these are important questions. I will try to take them one-by-one.

The tone-deaf line

It does feel like the rise in our fascination with entrepreneurship has led everyone to look at crisis as "an opportunity" or "a moment." I suppose that has some validity, but broadly I don't think coronavirus is a brand moment.

Relative to the widgets you sel…