The white paper marketing bubble will pop soon, right?
The supply-demand problem of content marketing comes home to roost.
I probably shouldn't even discuss the white paper marketing bubble, because periodically I write white papers for people and they subsequently pay me for them. ("A platform economy!") But I also think we need to be a little bit honest about what's going on here.
I know and understand the logic. You can ignore an ad. That's getting more and more true as n…
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