Why did David Coleman and company keep choosing "synthesis" as the word to best represent the new SAT? Argh.

[youtube http://www.youtube.com/watch?v=cYR4m1PICMI&w=600&h=315]

If you're unfamiliar with David Coleman, he's one of the architects of the Common Core standards -- and now he's the guy who led the re-shaping/re-branding of the SAT. Here are the basics of the new test: back to 1600 (instead of 2400), optional essay, evidence-based reading and writing que…