Why do we keep saying "content is king?" That's a lie.

We've been hearing that "content is king" since about 1996, but considering how much crap and digital noise we have now, is it still? Really?

If anything, sales or revenue is king. Content is a means to an end.

Think on it: most "thought leadership" is really just thinly-veiled sales documents, right? I think most people know this by now.

When people talk about "content" as in a show -- like something on a social platform, Netflix, or Apple+ -- mostly the reason for that "content" is to either …