Why is the NCAA Tournament called 'March Madness?'

[youtube http://www.youtube.com/watch?v=bwAlS32dXmE&w=600&h=315]

This Thursday used to represent my favorite day of the year. It still probably does in some respect, although I didn't follow college hoops super closely this year, so I'm a little out of the game. But it's essentially wall-to-wall basketball for two days, then mostly wall-to-wall basketbal…