Woke-washing and Whac-A-Mole: Why diversity seems to go nowhere

Marketing hijacks language (Problem 1) and we turn diversity initiatives into a series of tasks that obscure strategy (Problem 2). Now what?

I got both the terms in the headline from this article, with definitions including:

• Woke-washing: Appropriating the language of social justice into marketing materials. (See also: "Chasing Insta impressions.")

• Whac-A-Mole: You know the game, but here's the quote --- > Kristine M., Global Operations at a major social network, notes that “companies attack a…