Work and life: Get the building blocks right first

Crawl, then walk, then run.

You might call this "crawl, walk, run." Here's what I mean.

A lot of times, you'll see a company do some big, breathless "re-brand." The whole idea of "branding" is very important to people who run companies, even though it probably shouldn't be, but however you shake out on that issue, the fact is we spend billions across a year globally on our "brands.…