Work smarter not harder: The Firehouse Idea

We deify the workaholic and tend to care more about quantity of work than quality, so this is hard -- but can it be done? Yes. Yes, it can.

Everyone's chasing this idea of "work smarter, not harder." I personally believe that many people regularly overstate how busy they are (more on that in a second), but business is complex these days for sure. You've got digital tools proliferating by the second. Globalization's a real thing; I just did some business with some people in Singapore and New…