Your competitors aren't really the problem

Get your house in order before you worry about what your rivals are doing.

Most dudes that come to run companies love to discuss their "enemies" or "rivals" and how they're "crushing" them, which is a human nature tactic straight out of the cavemen era (and used quite well by the NRA), but in reality it's very infrequently your competitors who pose the threat.

Don't believe me? OK. Let's go to the videotape of Tom Peters, who h…