Your digital strategy sucks. Here's why.

A quick hint: it all goes back to human psychology.

Digital strategy has to be top 10-20 on the business buzzword list of the moment. Many companies claim they have one, but what they mean is they outsourced an app or boosted their social media marketing budget -- so now the execs can nod and lip-service the concept of digital strategy, all the while rushing back to the revenue streams and concepts they …